Alfaparf products are not just simply hair products. They are beautiful stories made by excellence, enthusiasm, and good vibrations. Alfaparf Milano has become the #1 Italian brand in the hair salon industry WORLDWIDE!

The brand was born in Italy 35 years ago and since then has developed a number of product lines including: Semi di Lino, Style Stories, as well as the Lisse Design Keratin Therapy.

Each line is being renewed so as to meet all your hairs’ needs!

Alfaparf’s main aim is to create products that have never existed before, turning crazy ideas into extraordinary formulas!